Guerrilla Marketing With Unconventional Results

September 24, 2016

Guerrilla Filmmaking

When someone sets out to open a traditional brick and mortar store, it can be pretty obvious what marketing strategies will need to be used to get customers talking about and shopping in the store. When you own an online business that doesn’t have a physical destination, it can be a little trickier deciding between all the different ways you can market it to your target audience.

If you are a new and fairly small internet based company, the chances are that your available time and budget are probably pretty small as well, which doesn’t leave a lot of clear direction for how you should go about marketing yourself. If you feel creative and really want to generate some interest about your product or service, you should definitely consider guerrilla marketing as one of your strategies.

If you’re not familiar with the term guerrilla marketing, then you should know that it simply refers to a method of orchestrating unusual promotional tactics that cost you more in time and innovation than in actual money. When a company plans to execute a marketing strategy of this style, the tactic is unexpected and usually a huge attention grabber. These kinds of marketing techniques make use of public spaces, props, high energy and viral publicity to make the experience memorable and interesting.

If your company is considering employing guerrilla marketing, it is best to devise an event or happening that will attract the most attention from a diverse audience. Product demonstrations and giveaways in unexpected locations are always a good way to attract attention and hype in an inexpensive way. Some marketing campaigns of this type have even been orchestrated for different digital and mobile technologies for an even more immersive user experience.

Any guerrilla marketing strategy must have as its goal to emerge from the experience with a stronger more personal relationship between business and consumer. The potential customer should observe the tactic and feel like the business has demonstrated a new way in which it fits within the personality and lifestyle of the viewer. One of the most important elements to include in a marketing strategy like this is a strongly branded message that will resonate with the potential customer for a long time after they have been exposed to the tactic. Make sure all supporting props and collateral reinforces the message of the product or company mission, so that people will be able to relay the message to others.

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